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July 16, 2005

Wild About Harry Potter

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At around 10:30 p.m., I headed over to my local Barnes & Noble for ?Midnight Magic? and the release of Harry Potter and the Half-Blood Prince. It?s true that I?ve been growing weary of Pottermania, but I thought the experience might be good for shits and giggles. Plus I didn?t have anything better to do tonight.

As I neared the shopping center, my mouth dropped open when I saw all the traffic. Awe turned into annoyance when I realized that parking was going to be hard to find. Being a native New Jerseyan and regular mall shopper, I quickly shifted into stealth parking mode. When I found my target, a guy carrying two large take-out bags, I slowly eased my car into position and stalked him at 2 m.p.h. all the way to his vehicle.

Inside the store, I kept looking for the ?Midnight Magic? but didn?t find much going other than Hogwarts fans occupying every inch of floor space and a decimated table which was once home to a display of the boxed set of books one through five. I passed on the goodie bag containing Harry Potter glasses and thunderbolt tattoos.

Up in the fiction section, I asked a clerk how many copies they expected to sell tonight. ?Well, we?re not supposed to talk about it,? she began. ?But I?ll tell you anyway.? The store handed out 2,000 yellow advance reservation wristbands. By the time I walked in, they had already gone through an additional 600 orange walk-in wristbands and estimated that they would sell 3,500 books by the time the last customer left somewhere around 3 a.m. All 8,000 copies in their inventory are supposed to be sold out by Monday.

Hmm? 8,000 times $29.99 less the 40% discount offered to the customer, oh, but then you have to figure that they probably got a 55% trade discount off list, and um, it comes out to be? Whoa! Was that an actual prisoner of Azkaban? ?a huge freaking sum of money for one store for one book in one weekend.

The PA system clicked on at 15 minute intervals to let everyone know that midnight was nigh. I thought about leaving before the madness began, but the friendly clerk suggested that the grand unveiling would be exciting. Oh, okay.

At just about midnight, I was pleasantly surprised at running into fellow blogger Riss of Tequila Shots for the Soul. Although she lives closer to another Barnes & Noble in an urban area, she decided on a suburban location because of the enormous parking lot. She sent her husband, Geo, out at 4:30 p.m. for her wristband, and he landed her lucky number 48. When the books went on sale, Riss let out a cheer and double timed it over to the registers since she was in the first group of buyers.

Some couldn?t even wait to leave the store before they started reading. Some took pictures of their children proudly holding the book, wearing their Hogwarts uniforms and huge smiles. Others jumped up and down and excitedly chattered about finally having Harry?s next adventure in their hands. The buzz outside the store was infectious.

During the drive home, I thought about how my bad attitude toward Harry might be unfounded. Before I arrived, I expected the whole scene to be pathetic. Sure, dressing like a wizard or drawing a thunderbolt on your forehead or getting into a 3500-person line might seem kind of silly from a distance. Being there and watching all of the excitement over a book made me wish my current reading selection contained a little magic.

But do you know what?s really pathetic? I didn't even buy it.



comments

I guess I should attend one of them just to see all excitement. How funny you bumped into Riss - in all places - a mobbed book store.


You're only going to get one more chance since there's one book left. Besides handing out of of their financial information, the helpful clerk also told me that their numbers were better for the release of the 5th book. I'm guessing, though, that the last one will be huge.

Insane.
Marydell, if you want a little more magic in your reading list, I recommend Susannah Clarke's "Jonathan Strange & Mr. Norrell."

enygma, that title sounds really interesting!


well now i feel like i'm missing all the excitement with Harry Potter (hahah...never read a book..couldn't even make it half way when we read the first one here).
i came upon this website that instructs you how to plan your own Potter Party.

www.potterparties.com

in case someone hasn't had enough of harry potter!

Enygma, maybe I'll add that one to a TBR pile after it comes out in paperback. Or, I could make you a member and you could moderate a discussion on it. :)

Ana, I have books 1-5 and have only managed to read 1&2. I'm sure I'll get to this book 6 within the next 10 years or so.

Yes, I was going to pretend that I was too cool to attend a midnight Harry Potter event but then I bumped into Mary and she took a picture. Yeah right, I'm a Harry Potter fanatic and proud of it!

Nice seeing you again Mary!

See, even though I went to the bookstore, I was too cool to buy it. Not! I just didn't want to wait in line until 3 am. Besides, I've only read the first two books and have a lot of catching up to do.

Good to see you, too!

I would love to moderate a book discussion, but alas, my schedule is pretty full and it looks like it'll stay that way until after I complete my student teaching. At least. I haven't even been able to participate in a discussion for several months. :(

Enygma, I've done a lot of campaigning recently for moderators and now our schedule is full through the end of the year, too. If you do happen to find some time to read one of the upcoming selections, you are always welcome to stop by and join in. :)

 

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